Glossary/Investor behavior

Anchoring Bias

Also known as Anchoring effect

Anchoring bias is excessive reliance on an initial number, forecast, price, or narrative when making or updating a judgment.

Editorially reviewed 2026-07-30

Why anchoring bias matters

Anchors can keep valuations, targets, and expectations tied to stale information even after fundamentals change.

How it is applied

Investors build estimates from independent drivers, use ranges and base rates, update probabilities explicitly, and hide irrelevant historical prices where possible.

Portfolio example

An analyst treats a former $100 share price as fair value even after earnings and competitive position deteriorate.

How to interpret it

An anchor can be informative, but its relevance must be demonstrated rather than assumed.

Limitations and common misconceptions

All forecasts need starting points. Debiasing can create false precision if new information is weak.

Sources and further reading